Search Acquisition (PPC)
Capture high-intent search traffic. Google & YouTube.
Be there when they search for you. We manage Search, Display, and YouTube campaigns with a focus on negative keywords to save budget.
Is this your reality?
- Wasting money on wrong clicks
- Low Quality Scores
- Poor conversion
- Competitors bidding on your name
Key Capabilities
Keyword Mining
Finding high-intent, low-competition terms.
Negative Keywords
Filtering out budget-wasting clicks.
Landing Page CRO
Matching ad copy to page content.
YouTube TrueView
In-stream video ads for awareness.
The Technical Approach
Alpha/Beta Campaign Structure. We isolate high-performing search terms into their own campaigns while using broad match to mine for new opportunities.
Execution Roadmap
Audit
Analyzing historical data and competitor keywords.
Structure
Building campaigns, ad groups, and extensions.
Launch
Going live with search and display ads.
Refining
Aggressively adding negative keywords.
Bidding
Adjusting bids based on performance.
Tangible Outputs
Common Questions
Do you do YouTube ads?
Yes, we specialize in TrueView in-stream ads.
What is a Quality Score?
It's Google's rating of relevance. Higher score = lower cost per click.
Do you handle attribution modeling?
Yes. We implement multi-touch attribution models to clarify exactly which channels are driving revenue to your bottom line.
Capture Demand.
Be the first answer when your customers are searching. Capture high-intent traffic with optimized PPC campaigns.